This post is part of my Jetpack for WordPress guide.
Since I work in marketing, I cannot tell you how much mailing lists are an underrated goldmine. If you haven’t had the time to setup a more robust mailing program like Mailchimp, you should at least start collecting readers’ emails. They love your content, and they want you to stay in touch. Jetpack’s subscription feature adds a widget to your widget library so users can subscribe to your blog by email. The plugin uses WordPress.com’s subscription system, so your end user will see a lot of WordPress branding, but in the end you can curate a list of all their email addresses!